Becoming a Reseller
If you are looking for a POS system to resell that is reliable, flexible and easy to install and use, then Sterling Point of Sale might be what you are looking for.
Sterling Point of Sale software is customizable to fit any restaurant concept – you decide, not the software, what set-up works best. Sterling boasts exceptional customer satisfaction and prides itself on providing superior service and support.
Sterling Point of Sale is proven as one of the most reliable point of sale systems available. If you have a problem or need a little direction, our superior 24 hour customer service can help you support your clients quickly – leaving you more time to focus on your bottom line.
We offer two levels of partnership and two levels of training certification; reseller, partner, certified technician and certified professional.
- Reseller - designed for dealers who make infrequent sales or are new to the Sterling Reseller Program
- Partner - designed for dealers who make frequent sales and employ at least one full-time Certified Professional
- Certified Technician – requires successful completion of the initial product training course
- Certified Professional – requires a minimum of one year of experience as a Certified Technician and successful completion of the Certified Professional training course
To find out more about the Certification Programs, contact one of our account representatives at 1-800-655-7349 or e-mail us at sales@sterlingpos.com.
Our reseller program as explained above is broken into two divisions; the basic reseller and partner. Click on a link below to learn more.
Reseller Requirements
To become a registered reseller of Sterling Point of Sale software, and gain access to the exclusive resources of the our website, a prospective reseller must meet and/or complete the following requirements:
Prospective resellers can access the application form below.
A Sterling representative will review the application to determine the applicant’s qualifications for becoming a Sterling Point of Sale reseller. The review process generally takes seven to ten working days.
Sterling uses an open market distribution model and does not assign territories, nor assign exclusive selling rights. Sterling will review the current representation in an area for which an application has been submitted and take into consideration the following before approval:
- Proximity from the area in question to nearest Partner
- Overall number of Resellers currently in the area in question
- Sales activity of those Resellers and verticals those Resellers target
- Applicant’s perceived ability to support and service customers
Once an application is approved, a new reseller must purchase a Sterling Point of Sale reseller start-up kit.
The fee for the Sterling Point of Sale reseller start-up kit is $500 and includes: one Sterling Point of Sale reseller demonstration license, Sterling Point of Sale product installation disks and manuals, sales and marketing literature, a one-year toll-free technical support agreement, and access to the restricted reseller section of the our website.
To ensure that Sterling resellers are representing Sterling’s products accurately and effectively in the field, new resellers must schedule product training within 30 days of signing on as a Sterling reseller. Sterling can accommodate up to five technicians for each training session. Upon successful completion of the course, the trainees will be registered as Certified Technicians. Sterling will not ship orders for software licenses to resellers that do not employ a Certified Technician.
A Sterling reseller is expected to have, at a minimum, sales of Sterling software licenses in every ninety-day period. A reseller that has not sold Sterling software licenses within any ninety-day period may have their account deactivated.
Sterling resellers are required to offer on-site installation, software support, and hardware service for their merchant customers. A price list should be provided to all customers with each POS proposal and should clearly detail any fixed rates or fees (including labor rates and fees associated with annual contracts, mileage, on-site service, or after-hours support). Hardware replacement or repair costs and extended travel may be quoted separately. Sterling will not sell software products to resellers that fail to provide adequate service and support to their merchant customers.
Reseller Benefits
Sterling provides marketing support by:
- Strategically placing ads in industry publications.
- Exhibiting in industry related Tradeshows.
All interested customer leads will be forwarded to the local Resellers.
Sterling has a wide array of marketing materials such as sales brochures, posters, banners, CD-ROM demos, etc., that are available to all Resellers. Please contact a Sterling representative at sales@sterlingpos.com for additional information and availability.
Sterling makes a distinction between software updates (frequent revisions to a current product version) and software upgrades (major modifications to a product, often requiring significant hardware or operating system changes). Updates are provided free of charge and can be downloaded from our website. Upgrades are generally released every two years. Upgrade pricing will be available for all products developed and made available as the new versions are released.
Partner Requirements
The Sterling Partner program is an extension of the basic Reseller program. A Sterling Partner is treated as an independent division within Sterling Point of Sale, Inc. To become a Sterling Partner, a Reseller must:
- employ at least one full-time Sterling Certified Professional
- have had a minimum of $24,000 sales in the previous year (this figure may be adjusted for local market conditions)
- maintain a yellow-pages ad under the “Point-of-Sale” or “Cash Registers” headings
- provide exceptional support for their merchant customers
Partner Benefits
In addition to the many benefits listed below, the Certified Professionals working for a Sterling Partner have direct access to the Sterling Programming Department to report problems or to make feature requests. The benefits for becoming a Sterling Partner include:
Sterling Partners receive a free one-year technical support contract.
A percentage of the Sterling Partner’s sales from the previous year will be offered for cooperative marketing efforts such as yellow-page ads, tradeshows, and direct mailings.
Sterling will not add new resellers in a market that is adequately represented by a Sterling Partner.
Support Options for Resellers
Business hours are Monday through Friday, 9:00 AM to 5:00 PM PST, except on holidays.
Sterling ’s first line of support is our website, which gives Resellers access to the same information that the company’s Support Department uses to support its help desk. Some of the information includes:
- Technical Documentation
- Knowledge Base articles
- Independent research results on equipment available on the market
- Answers to frequently asked questions
- Software updates, drivers, bug fixes and enhancements.
This annual fee based service gives you free telephone access to our support staff for one year. A customer with a valid Technical Support Contract (TSC) and who is current on all payments will not be charged for reasonable telephone support during regular business hours.
Technical Support Hourly Rates with an active Technical Support Contract:
- Business hours $0.00
- After hours $60.00. After-hours support rates are billed in one-hour increments.
Applicable support rates are doubled on the following holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Eve, Christmas Day, and New Year’s Eve.
This fee based service gives you live access to our support staff for the occasional but critical need for support. An incident number will be assigned to you and tracked for the duration of your issue.
- Technical Support Hourly Rates, Pay-Per-Incident:
- Business hours $60.00
- After hours $90.00
Support rates are billed in 15-minute increments during business hours or one-hour increments after-hours. Please have your Visa or MasterCard ready.
Applicable support rates are doubled on the following holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Eve, Christmas Day, and New Year’s Eve.
Partner and Reseller Agreement
• Reseller agrees to market and sell Point-of-Sale (“POS”) products developed by Sterling Point of Sale, Inc.
• Reseller shall maintain POS sales activity in any 90-day period.
• Sterling Point of Sale, Inc. shall advise Reseller of reseller policy or POS price changes by posting such changes on the our website no less than 30 days before such change is to take effect.
• Purchases will be made on either a payment in advance or cash on delivery (COD) basis. Credit card orders will be assessed a fee to cover processing costs. Sterling Point of Sale, Inc. will evaluate extended payment terms on an individual basis.
• Sterling Point of Sale, Inc. will ship orders to Reseller as quickly as possible, usually within one (1) working day. Reseller will pay all shipping charges. Orders will be shipped 2nd day air unless otherwise specified.
• License to use POS software is controlled via a hardware "Key" provided by Sterling Point of Sale, Inc. Any Key which allows POS to be accessed must be purchased from Sterling Point of Sale, Inc.
• Non-defective license keys may be returned within 30 days of purchase for credit to reseller’s account (less any applicable fees). Sterling does not issue refunds for reseller credit balances.
• Under no circumstances shall Reseller allow POS or any other software copyrighted by Sterling Point of Sale, Inc. to be reverse engineered or disassembled.
• POS software is the exclusive and confidential property of Sterling Point of Sale, Inc. Sterling Point of Sale, Inc. retains all rights and title to all copyrights, trademarks, service marks, and trade secrets. POS software is protected by copyright law and international copyright treaty. Therefore, you must treat POS software just like a book, except that you may copy it onto a computer to be used, and you may make archive copies of the software for the sole purpose of backing up POS software and protecting your investment from loss.
• Reseller will provide the Sterling Point of Sale software End-User License Agreement to every customer that purchases POS.
• Any program changes that are made remain the property and copyright of Sterling Point of Sale, Inc.
• Sterling Point of Sale, Inc. warrants the physical media (Disks and Key) and physical documentation provided by Sterling Point of Sale, Inc. to be free of defects in materials and workmanship for a period of one (1) year from the original purchase date. If Sterling Point of Sale, Inc. receives notification within the warranty period of defects in materials or workmanship, and determines such notification is correct, Sterling Point of Sale, Inc. will replace the defective media or documentation. The entire and exclusive liability and remedy for breach of this limited warranty shall be limited to replacement of defective media or documentation and shall not include or extend to any claim for or right to recover any other damages, including but not limited to, loss of profit, data, or use of the POS software or special, incidental, or consequential damages, even if Sterling Point of Sale, Inc. has been specifically advised of the possibility of such damages. In no event will Sterling Point of Sale, Inc’s liability for any damages to Reseller or any other person ever exceed the actual price paid to Sterling Point of Sale, Inc. for the POS software license from the Reseller, regardless of the form of the claim. Sterling Point of Sale, Inc. specifically disclaims all other warranties, representations, or conditions, express or implied, including but not limited to, any implied warranty or condition or merchantability or fitness for a particular purpose. All other implied terms are excluded. Specifically, Sterling Point of Sale, Inc. makes no representation or warranty that the POS software or documentation are "error-free," or meet any user's particular standards, requirements, or needs.
• All hardware used by or in connection with POS must meet minimum Sterling Point of Sale, Inc. hardware requirements as specified in Reseller's 'Menu Programming & Installation Guide' or published updates on the Sterling Point of Sale, Inc. website.
• Sterling Point of Sale logo nameplates will be supplied to Reseller with each software license. The Sterling Point of Sale logo will be prominently placed on the monitor of computers that will operate POS software sold by Reseller.
• Reseller shall maintain a professional, legal, moral, and ethical demeanor when dealing with the customer. Reseller shall provide Service and Support to its customers in a manner that best reflects the interests of the Reseller, Sterling Point of Sale, Inc., and POS.
• Reseller shall assume all responsibility for Service and Support of merchants to which Reseller has sold POS.
• Reseller may create promotional material consisting of whatever ancillary documentation, advertising, marketing materials, or public relation statements are necessary to market and sell POS, as long as it is professional in appearance. Sterling Point of Sale, Inc. reserves the right to disapprove such promotional material based on quality or design not meeting industry standards.
• Reseller will display and market POS from Sterling Point of Sale, Inc. at any industry specific trade show that Reseller attends as an exhibitor.
• Reseller agrees to provide a comprehensive list of POS installations within 5 days of request by Sterling Point of Sale, Inc. This list will include the name of the merchant, the name of the owner, the address, the phone number of the merchant, and the number and type of software licenses installed.
Interested in Becoming a Reseller
Please fill out the form below. ALL FIELDS ARE REQUIRED.
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